Archive for August 2009

 

August 14, 2009

Old Spice Heats Up Summer with “Swaggerize Your Wallet” Competition

CINCINNATI (June 4, 2009) – Old Spice® today announced the launch of its “Swaggerize Your Wallet” competition, a unique series of challenges that will line some lucky consumers’ pockets with extra spending money in the coming months – with Old Spice providing an opportunity to win thousands of dollars to those willing to go the extra mile to demonstrate their Swagger style. In the spirit of Old Spice, all challenges rely heavily on a sense of humor and call for the creative use of the brand’s popular Swagger® logo. Starting today, consumers can visit www.OldSpice.com to review the complete rules of the competition, assess the first set of “Swaggerize” challenges and learn how to upload video/photo competition entries. New challenges will be posted to the Old Spice Web site on a weekly basis with the contest ending August 13, 2009. There’s no purchase necessary to participate.

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August 14, 2009

Old Spice and AOL Black Voices Survey Reveals Women’s Grooming Watch-Outs for Guys – Urges Guys to Take A Stand Against Underarm Residue

CINCINNATI (July 6, 2009) – Old Spice, the nation’s leading male deodorant brand, today announced results from its first Personal Style Survey revealing factors that define personal style for guys, and the things that can ruin it. Old Spice partnered with AOL Black Voices, www.blackvoices.com, the Web’s most trafficked site for African Americans, surveying more than 4,000 men and women in May 2009 with some surprising results, including the little talked about but big grooming problem of underarm residue.

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August 14, 2009

NASCAR FANS GET SWAGGERIZED!

Old Spice – the Official Deodorant and Body Wash of NASCAR – Auctions Off
Race-Worn Firesuit of NASCAR Sprint Cup Series Driver Tony Stewart
Following Sunoco Red Cross Pennsylvania 500 at Pocono Raceway

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August 7, 2009

ESPN Announces Matchups for 2009 Old Spice Classic; Six of Eight Teams Reached 2008-09 Postseason

ESPN Regional Television, Inc. (ERT), a subsidiary of ESPN, announced today the schedule of matchups for the 2009 Old Spice Classic, to be held on Thanksgiving weekend, Nov. 26, 27 and 29, at the Milk House at Disney’s Wide World of Sports Complex at the Walt Disney World Resort near Orlando, Fla.

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