Old Spice

August 14, 2009

NASCAR FANS GET SWAGGERIZED!

Old Spice – the Official Deodorant and Body Wash of NASCAR – Auctions Off
Race-Worn Firesuit of NASCAR Sprint Cup Series Driver Tony Stewart
Following Sunoco Red Cross Pennsylvania 500 at Pocono Raceway

WHAT: Two-time NASCAR Sprint Cup Series champion Tony Stewart is working with Old Spice to give one lucky fan the one-of-a-kind Old Spice Swagger firesuit he wore in Sunday’s Sunoco Red Cross Pennsylvania 500 NASCAR Sprint Cup Series race at Pocono (Pa.) Raceway.

The autographed Old Spice Swagger firesuit will be handed over to a charity auction to benefit the Tony Stewart Foundation, and will run for one week beginning at 9 a.m. EDT on Monday, August 3.

Stewart’s last race at Pocono in June has fond memories, for it was his 34th career Sprint Cup win but first as a driver/owner with Stewart-Haas Racing. Fans can place a bid for the autographed suit by logging on to www.OldSpice.com or www.TonyStewart.com.

BACKGROUND: Playing off of one of Old Spice’s most successful scents (Swagger), Stewart and Old Spice will Swaggerize the upcoming race with Stewart driving the No. 14 Old Spice/Office Depot “Swagger” Chevrolet Impala SS with a new one-of-a-kind limited edition Swagger paint scheme. Fans will get to ride with Stewart via the ESPN in-car Swagger camera throughout the 500-mile race and see a special Swagger TV Spot with Stewart that will air during the race broadcast. For those attending the race in person, pick up a limited edition Old Spice Swagger “Your Driver Stinks, Mine Doesn’t” T-shirt at any of Stewart’s souvenir trailers.

Old Spice is a longtime NASCAR sponsor, celebrating 10 years of partnership with Stewart. As a NASCAR driver, Stewart relies on Old Spice anti-perspirants, deodorants and body washes to stay cool and smell great before and after a race, and can currently be seen in the latest Old Spice Swagger commercial. Old Spice is the No. 1 anti-perspirant/deodorant stick and body wash choice for guys in the United States.

The Tony Stewart Foundation is a 501(c)(3) organization that raises funds primarily distributed to three specific groups – chronically ill children, drivers injured in motorsports activities and organizations dedicated to the protection of various animal species. To date, the Foundation has awarded almost $4 million to assist charitable initiatives for more than 130 organizations throughout the United States.