August 14, 2009
Old Spice Heats Up Summer with “Swaggerize Your Wallet” Competition
CINCINNATI (June 4, 2009) – Old Spice® today announced the launch of its “Swaggerize Your Wallet” competition, a unique series of challenges that will line some lucky consumers’ pockets with extra spending money in the coming months – with Old Spice providing an opportunity to win thousands of dollars to those willing to go the extra mile to demonstrate their Swagger style. In the spirit of Old Spice, all challenges rely heavily on a sense of humor and call for the creative use of the brand’s popular Swagger® logo. Starting today, consumers can visit www.OldSpice.com to review the complete rules of the competition, assess the first set of “Swaggerize” challenges and learn how to upload video/photo competition entries. New challenges will be posted to the Old Spice Web site on a weekly basis with the contest ending August 13, 2009. There’s no purchase necessary to participate.
“While we realize times are tough, summer is all about good times and we wanted to give our loyal fans the opportunity to win some extra cash to fund their fun – whether that means grilling enough burgers to feed the entire neighborhood, upgrading to behind home-plate seats at their favorite team’s baseball game or spending the night out on the town,” said James Moorhead, Old Spice Brand Manager. “After all, nothing gives a person more Swagger than a fat wallet, and that’s what the ‘Swaggerize Your Wallet’ competition is all about. This summer, people can bank on Swagger as the scent that makes a difference!”
The first set of “Swaggerize Your Wallet” challenges include:
Make a Cake in the Shape of the Swagger Logo: Submit a video of a Swagger logo–shaped cake (the bigger, the better) being eaten by one or more people. No longer than five minutes. Judges will reward their favorite entry with $500.
Throw Swagger Product Like a Fastball: Submit a video of someone throwing one of the Old Spice Swagger family of products at least 65 mph as clocked by a radar gun. The faster, the better. No longer than three minutes. Judges will reward their favorite entry with $1,500.
Hold a Swagger Sign at a Televised Game: Submit a personal photo of a sports fan who incorporates the words “Old Spice Swagger” into a homemade sign held at a televised sporting event. Event must be specified. Judges will reward their favorite entry with $2,500.
Tony Stewart Look-alike Contest: Since Old Spice is the official deodorant of NASCAR and sponsor of Stewart’s No. 14 car, why not reward someone for looking like him? Submit a personal photo of a Tony Stewart look-alike, male or female, holding one of the Old Spice Swagger family of products. Judges will reward their favorite entry with $500.
Consumers will be able to begin submitting entries to Old Spice on Monday, June 15, with the deadline for the first set of challenge entries set for Sunday, June 28. Additional challenges will be announced weekly at www.OldSpice.com and will feature varying levels of difficulty and prize money. Winners will be selected by a panel of Old Spice representatives, with submissions featured throughout the competition at www.OldSpice.com.
Posted by: Jakkin on August 19, 2009 at 11:33pm #
Cool competition! Some really nice videos are popping up! Unfortunatly your rules say thats its only for US residents. I´ll remember that next time I buy deoderant.
I´ll keep watching
Posted by: Chuck on August 31, 2009 at 3:04pm #
Yeah this is really cool, when do we find out the winners?
Posted by: admin on September 1, 2009 at 1:26pm #
Chuck-
We have already started to reach out to most of the winners with the approval/submission forms. Once all of them are confirmed, we will put a final list on the website. I am really happy to hear that you’ve enjoyed this contest.
Jim (Old Spice Team)
Posted by: john on September 10, 2009 at 1:23pm #
hello old spice,
do you have a link for the video competition winners up? thanks
John
Posted by: Brickbats on September 12, 2009 at 6:12pm #
I am so frustrated that Old Spice stopped making Red Zone Soft Solid Unscented. Why does the company think that every product needs to have a special scent? It’s pretty typical that companies like Old Spice constantly change what they sell but for the consumer who has found one that works it’s a drag when that is no longer available.
Posted by: admin on September 14, 2009 at 6:28am #
John
We are working on the final list of winners and will have the page up soon.
Old Spice Team
Posted by: admin on September 14, 2009 at 6:46am #
We are sorry that the unscented Red Zone sticks are no longer available. If you are able to take a scent, our Old Spice Fresh soft solid might work out as it is one of our lighter scents.
Thanks – Old Spice Team
Posted by: wade whittemore on September 15, 2009 at 6:50am #
What is the Actors name in your new commercail. I smell like a man… i have seen him before
Posted by: admin on September 15, 2009 at 8:44am #
The actor has been in various TV shows (Friends, Lost, etc) and some daytime soap operas in the past.
Thanks – Old Spice Team
Posted by: Old Spice Candle on September 18, 2009 at 9:48am #
I love this candle i bought online that smells just like Old Spice !
http://www.theoriginalmandle.com/wayne.html
Posted by: Cole on September 23, 2009 at 6:43pm #
Have ALL of the winners already received notice????
Posted by: admin on September 24, 2009 at 7:20am #
Thanks for the inquiry. All of the winners have been contacted for the Swaggerize Your Wallet contest and will be posted soon.
Thanks!
Old Spice
Posted by: jason on September 28, 2009 at 12:00am #
Hey i was just wondering…I made a video entitled “The transformation of” by jay..well i put in all my information correctly when i submitted it etc. but i guess something happened and it was support to be called “The transformation of Tiny Brian” by Jason *. Its all cool just wanted to know if i was contacted as the winner! Thanks Sincerely, Jason
Posted by: admin on September 28, 2009 at 5:20am #
Jason
The winners for the Swaggerize Your Wallet contest have been notified and they will be announced on the homepage soon. Thanks for participating!
Old Spice
Posted by: Keli on September 30, 2009 at 8:52am #
Still waiting to find out how to find out who won the juggle challenge . . .
Posted by: admin on September 30, 2009 at 3:28pm #
We have contacted all of the winners and will have a winner’s announcement page on the website soon.
Thanks for participating!
Old Spice Team
Posted by: Robert Leibbrand on May 10, 2010 at 9:06pm #
Old Spice is leaving Tony Stewart!!
I always thought Old Spice was for “old people” and nver tried it for 30 years.
So because of Tony I thought I would try your products and are very good and priced well.
Well I guess I will have to go back to my old stand by’s as I want to help Tony.
Thanks for a good ride.
Posted by: Not pretty on June 27, 2010 at 10:52am #
Yeah, they probably caught him using a competitor’s unscented product because Tony is a real man and doesn’t want to smell like a woman.