October 9, 2009
The ‘Adventures Of Swagger Man’ Vaporizes The Competition in the ‘Swaggerize Your Wallet’ Competition
Cincinnati, OH (PRWEB) October 9, 2009 — Just as summer comes to a close, so too has the Old Spice® “Swaggerize Your Wallet” competition -a user-generated contest that awarded thousands of dollars to consumers who went the extra mile to show off their Swagger® style. The contest ran for two months and in the spirit of Old Spice, all challenges relied heavily on a sense of humor while calling for the creative use of the brand’s popular Swagger logo.
Hundreds of hilarious photo and video entries were submitted to winning video, chosen by a panel of Old Spice representatives, hails from Oregon and contains a unique sense of swagger style plus some super sweet lasers.
The Adventures of Swagger Man begins on a quiet day in the suburbs of Anytown, USA. There is a boy sitting on a couch watching TV when a “breaking news alert” abruptly flashes across the screen. The local news anchor informs viewers that aliens have invaded downtown and calls for anyone with “the Swagger” to come save humanity. Upon hearing this plea for help the boy applies his Old Spice Swagger deodorant, transforms into the superhero “Swagger Man” and blasts off for downtown. Shortly after arriving at the destroyed metro area, Swagger Man is able to vaporize the alien space ships with giant red laser blasts that explode from his swaggerized armpits. The evil alien invasion is thwarted and humanity is saved from annihilation thanks to the magic of Old Spice Swagger – and of course, “Swagger Man.”
The winning video can be viewed here: http://www.oldspice.com/swaggerize-your-wallet/challenge/12/Make-an-Old-Spice-Swagger-Commercial?video_id=300197
Posted by: A. J. Nash on October 9, 2009 at 2:27pm #
I thank Proctor & Gamble for having this contest. There are alot of unemployed folks out there that desperately need money (like me) and It didn’t take an ACT from CONGRESS for P & G to pick up the ball & run with it and do their part for the American Consumer.
I wish more American Companies ( & CEO’s) would use P & G’s style of GIVING rather than TAKING.
Yes I entered 2 catagories and LOST, and put up a bit of a fuss with D. L. BLAIR, Inc. the Judgement Team, BUT that’s just it ” SWAGGER”,
We got Talent, you got GAME ” bring it” Win or Lose.
Thanks P & G (Old Spice)
A.J.
Posted by: dunn on October 11, 2009 at 5:57pm #
this was complete BS. the level of special effects far surpassed that of any video that can be made by the average person.
Posted by: admin on October 12, 2009 at 3:49pm #
A.J.
We are always glad to hear that you enjoyed the contest. Sorry you didn’t win but we definitely appreciate your effort and support of the brand. Not sure if you’ve checked our latest FaceBook page but now you can follow the Old Spice brand with FB too.
Old Spice Team
Posted by: blah on October 12, 2009 at 4:58pm #
I think there were better videos, the special effects were not very impressive. Sorry to be negative, but there were other actual commercials that could have been on TV that were better in my opinion.
Posted by: admin on October 12, 2009 at 5:39pm #
Thanks for your feedback!
For clarification – this was part of the Swaggerize Your Wallet contest hosted by Old Spice this summer. This commercial will not be on TV but we are very happy with the winner!!!
Old Spice Team
Posted by: Arnie KNIGHT on October 31, 2009 at 5:23pm #
im very satisfied with swgger ive been using it for about a month i have 1 complaint no russian girl like tony stewart got do i have to mail in a rebate or what?
Posted by: tony diflorio on February 15, 2010 at 4:37pm #
do you still make after shave for sensitive skin
Posted by: Kathryn Hackney on March 4, 2010 at 11:42am #
I like your commercials…they make me laugh.
Posted by: mike on July 19, 2010 at 2:20pm #
great stuff