Old Spice

October 26, 2009

Old Spice Classic Tournament starts Thanksgiving Day

Oh man. I just got finished watching last year’s highlights from the teams that will play in this year’s Old Spice Classic. We are in for an action-packed weekend of basketball unless these players have totally let themselves go, or lost interest in basketball, or been hired by Hollywood to play basketball players in movies about basketball, or decided to quit the team in order to focus on their studies. Dunks, three-pointers and probably some incredible defensive plays too that will set your spirit soaring while your body relaxes on the couch. The action begins with four games on Thanksgiving Day.

October 20, 2009

Old Spice Classic – Twelve games – Three days

It’s fall. The leaves have served their purpose, and the trees are getting rid of them like wrappers for snacks eaten long ago. As we all begin gathering around the hearth for warmth, college basketball players will be warming up their legs and other lower-body muscles on Thanksgiving weekend with the Old Spice Classic pre-season tournament. Twelve games broadcast over three days to help distract us from autumn’s haunting overtones of death and decay, and the fact that eventually we shall all fall to the earth like autumn leaves, and that we should watch as much basketball as possible in the meantime. To be broadcast on ESPN, ESPN2 and ESPNU.

October 9, 2009

The ‘Adventures Of Swagger Man’ Vaporizes The Competition in the ‘Swaggerize Your Wallet’ Competition

Cincinnati, OH (PRWEB) October 9, 2009 — Just as summer comes to a close, so too has the Old Spice® “Swaggerize Your Wallet” competition -a user-generated contest that awarded thousands of dollars to consumers who went the extra mile to show off their Swagger® style. The contest ran for two months and in the spirit of Old Spice, all challenges relied heavily on a sense of humor while calling for the creative use of the brand’s popular Swagger logo.

October 7, 2009

2009 Old Spice Classic Team Highlights

August 14, 2009

Old Spice Heats Up Summer with “Swaggerize Your Wallet” Competition

CINCINNATI (June 4, 2009) – Old Spice® today announced the launch of its “Swaggerize Your Wallet” competition, a unique series of challenges that will line some lucky consumers’ pockets with extra spending money in the coming months – with Old Spice providing an opportunity to win thousands of dollars to those willing to go the extra mile to demonstrate their Swagger style. In the spirit of Old Spice, all challenges rely heavily on a sense of humor and call for the creative use of the brand’s popular Swagger® logo. Starting today, consumers can visit www.OldSpice.com to review the complete rules of the competition, assess the first set of “Swaggerize” challenges and learn how to upload video/photo competition entries. New challenges will be posted to the Old Spice Web site on a weekly basis with the contest ending August 13, 2009. There’s no purchase necessary to participate.

August 14, 2009

Old Spice and AOL Black Voices Survey Reveals Women’s Grooming Watch-Outs for Guys – Urges Guys to Take A Stand Against Underarm Residue

CINCINNATI (July 6, 2009) – Old Spice, the nation’s leading male deodorant brand, today announced results from its first Personal Style Survey revealing factors that define personal style for guys, and the things that can ruin it. Old Spice partnered with AOL Black Voices, www.blackvoices.com, the Web’s most trafficked site for African Americans, surveying more than 4,000 men and women in May 2009 with some surprising results, including the little talked about but big grooming problem of underarm residue.

August 14, 2009

NASCAR FANS GET SWAGGERIZED!

Old Spice – the Official Deodorant and Body Wash of NASCAR – Auctions Off
Race-Worn Firesuit of NASCAR Sprint Cup Series Driver Tony Stewart
Following Sunoco Red Cross Pennsylvania 500 at Pocono Raceway

August 7, 2009

ESPN Announces Matchups for 2009 Old Spice Classic; Six of Eight Teams Reached 2008-09 Postseason

ESPN Regional Television, Inc. (ERT), a subsidiary of ESPN, announced today the schedule of matchups for the 2009 Old Spice Classic, to be held on Thanksgiving weekend, Nov. 26, 27 and 29, at the Milk House at Disney’s Wide World of Sports Complex at the Walt Disney World Resort near Orlando, Fla.

May 14, 2009

Old Spice featured in a Fast Company article.

http://www.fastcompany.com/magazine/135/smells-like-a-billion-bucks.html

May 14, 2009

Old Spice featured in USA TODAY article

http://www.usatoday.com/money/advertising/adtrack/2009-05-10-kraft-ftd-ads_N.htm