Old Spice

March 18, 2009

Digital Sports League Sees All 2008 Sponsors Return, Adds Several New Brand Partners

NEW YORK, March 18 /PRNewswire/ — Major League Gaming, the professional video game league, today announced an impressive, and expanded, sponsor line up for 2009. The sponsor roster — Dr Pepper, Old Spice, Stride, Ballpark, BIC Comfort 3 Advance, Bungie, Castrol, Gamestop, HP, Ubisoft, and Xbox 360 — are all brands who believe that MLG is a powerful new sports league that can uniquely reach and influence the young male demographic.

December 1, 2008

Old Spice and GameBattles Have Teamed Up To Bring You The 2008 Old Spice Swagger Series

Old Spice and GameBattles have teamed up once again in order to bring you another amazing Fall Season! We here at GameBattles are proud to present the 2008 Old Spice Swagger Series, offering players a chance to win cold hard cash for competing in the Rainbow Six Vegas 2 Fall Season North American Team Ladder. [...]

July 11, 2008

I Play Clean™ And Old Spice Kick Off Campaign Challenging High School Students To Pledge Against Steroid Use

Dick Butkus’ I Play Clean™ Campaign and Old Spice Host Kick-Off Rally at Chicago’s Soldier Field, Will Reach Students in 10,000 Schools Starting This Fall

CHICAGO, Ill., July 11, 2008 – Illegal steroid use in the athletic community is not only a problem we see on television. The issue remains at shockingly high proportions in [...]

June 25, 2008

Valley of the Sun and Big Apple Heat Up Seventh Annual Old Spice Sweatiest Cities Rankings

When It Comes to Top Perspiration Producers, Phoenix Wins Fifth Title As No. 1 Sweatiest City; New York City Leads in Total Sweat Volume
CINCINNATI, June 25, 2008 – In celebration of the beginning of summer, Old Spice, the No.1 selling anti-perspirant/deodorant stick and body wash brand with guys, today announced its Seventh Annual Top-100 Sweatiest [...]

March 17, 2008

Old Spice Domino Tournament at Calle Ocho Achieves The Guinness World Record for “Most People Playing Dominos”

MIAMI, March 17, 2008 – Old Spice, the leading anti-perspirant/deodorant stick and body wash brand with guys, and its partners, the USA Domino Federation and Calle Ocho, celebrated their inception into the Guinness World RecordsTM for “Most People Playing Dominos” with the Old Spice Domino Tournament. Held at the popular Miami Calle Ocho Festival on [...]

February 11, 2008

Old Spice gets into The Game with New Line Cinema’s “Semi-Pro” to Launch New Pro Strength Anti-Perspirant/Deodorant

Will Ferrell as Jackie Moon Talks the 24/7 Hour Battle Against Odor and Wetness
CINCINNATI, February 11, 2008 – Old Spice, the leading anti-perspirant/deodorant stick and body wash brand with guys, today launched a television advertising campaign starring Will Ferrell in character as “Jackie Moon” from the upcoming New Line Cinema feature film “Semi-Pro” (to be [...]