Allow us to return the word “conditioning” to its former meaning. For centuries, conditioning meant strength training, a state of physical fitness and breaking things in—in short, all things manly. Now conditioning is associated with softness. But this is no longer the case. That’s because this stuff does double, nay, quadruple duty. It acts as a shampoo and conditioner for your hair, and it provides lasting scent for your body. Regular conditioners tried to do that once, but then they were like “no way.”

• Triple action formula cleans body, shampoos and conditions hair.

• Cleansing lather solves your every problem, rinses dry.