February 5, 2010
Old Spice Victory Towel Auction
Old Spice and NASCAR® Driver Tony Stewart Rev Up for 11th Season Together and Return of Popular Victory Towel Auction for Charity
Just in time for the 2010 NASCAR racing season, Old Spice and two-time NASCAR Sprint Cup Series champion Tony Stewart announced today that they are bringing back their signature Victory Towel Auctions – giving fans the opportunity to bid on an unusual piece of racing history and help those in need.
As the official deodorant and body wash of NASCAR, Old Spice is celebrating its 11-year anniversary with Stewart, and during that time, has become a popular part of his post-win ritual. Every time Stewart wins a Sprint Cup or NASCAR Nationwide Series race during the 2010 season, he’ll use the Old Spice towel to wipe off the sweat and sweet spray of victory. He’ll later autograph the towel and turn it over to Old Spice for a charity auction on eBay, with all proceeds going to the Tony Stewart Foundation. Stewart has waved a sweat- and champagne-soaked towel in NASCAR victory lanes more than 50 times since coming to NASCAR from the IndyCar Series in 1999. And this year expects to be no different as Stewart starts his second season as a driver/owner with his No. 14 Old Spice/Office Depot Chevrolet fielded by Stewart-Haas Racing.
The No. 14 Old Spice/Office Depot Chevrolet makes its debut during the Feb. 6 Budweiser Shootout at Daytona (Fla.) International Speedway. Old Spice will also be seen throughout the 2010 Sprint Cup season as Stewart’s primary sponsor on Feb. 21 at Auto Club Speedway in Fontana, Calif., Feb. 28 at Las Vegas Motor Speedway, March 28 at Martinsville (Va.) Speedway, April 25 at Talladega (Ala.) Superspeedway, May 8 at Darlington (S.C.) Raceway, June 6 at Pocono (Pa.) Raceway, June 13 at Michigan International Speedway in Brooklyn, June 27 at New Hampshire Motor Speedway in Loudon, July 25 at Indianapolis Motor Speedway, Aug. 8 at Watkins Glen (N.Y.) International, Sept. 11 at Richmond (Va.) International Raceway, Oct. 16 at Charlotte (N.C.) Motor Speedway and Nov. 15 at Phoenix International Raceway.
“I’m thrilled to be behind the wheel with Old Spice again, and we look forward to another winning season,” Stewart said. “Whenever I win, you can bet that I’ll be waving that Old Spice towel in celebration. Since we started these auctions, fans have helped raise more than $20,000 for my Foundation and helped countless people.”
The Tony Stewart Foundation is a 501(c)(3) organization that raises funds for distribution to three specific groups –– chronically ill children, drivers injured in motorsports activities and organizations dedicated to the protection of various animal species. To date, the Foundation has awarded almost $4 million to assist charitable initiatives for more than 130 organizations throughout the United States.
“No one works harder on and off the track than Tony Stewart, and we’re proud to be a long-time supporter of his efforts,” said James Moorhead, Old Spice deodorant brand manager. “We’re excited for the return of the Victory Towel auctions, and anticipate many return trips to victory lane, especially after Tony’s strong season in 2009. He’s proven it’s no sweat to be both a driver and an owner, and we look forward to raising even more money for the Tony Stewart Foundation.”


Posted by: victoria on February 15, 2010 at 9:05am #
Im couldn’t have been more proud of my hero 4 all the efforts that he puts into race his car. i just luv it when he goes beyond his expections as a driver. as for the 20 car lets just say its time 4 me to puchase my new clothes for the 14 car. congs 2 old spice and 4 my hero on his victory gaining ownership of his own cars. luv tony
Posted by: steve on February 15, 2010 at 10:19am #
i support you the best way i can i buy your products that you endorse
Posted by: Richard Jones on February 15, 2010 at 4:43pm #
Why don’t you package Deodorant,Body wash,Shave cream,and After shave and a Sent that goes togeather? The other productes I have used you don’t know they smell like until you open it and then theydont have all the products in the same sent you need. Please make it easier I have more inportan thangs to do like watch nascar.besides my girl likes all my sents smell the same and not 4 different. thank you Rick
Posted by: March Talent Email continued | Celebrity Acquisition on March 3, 2010 at 9:28am #
[...] NASCAR Sprint Cup Series champion Tony Stewart have teamed up to bring back their signature Victory Towel Auctions. Whenever Stewart wins a race, he will wipe his face off with an Old Spice branded towel. [...]
Posted by: karl knight on March 27, 2010 at 5:32pm #
i am wanting to join tony stewart fan