May 18, 2009
Smells Like Victory!
Old Spice – the Official Deodorant and Body Wash of NASCAR – Auctions Off Towel NASCAR Driver Tony Stewart Used After Winning NASCAR Sprint All-Star Race at Lowe’s Motor Speedway Near Charlotte, N.C.
Fans Can Log On to OldSpice.com or Tony Stewart.com to Place a Bid
Starting at 9 a.m. EDT on Monday, May 18
All Proceeds Will be Donated to the Tony Stewart Foundation
Two-time NASCAR Sprint Cup Series champion Tony Stewart is working with Old Spice to give one lucky fan the champagne- and sweat-soaked towel he used in victory lane after winning the NASCAR Sprint All-Star Race May 16 at Lowe’s Motor Speedway near Charlotte, N.C.
The unwashed and autographed Old Spice towel was handed over to a charity auction to benefit the Tony Stewart Foundation, and will run for one week beginning at 9 a.m. EDT on Monday, May 18.
Fans can place a bid for the autographed towel by logging on to www.OldSpice.com or www.TonyStewart.com.
Throughout the 2009 racing season, every time Stewart wins a NASCAR Sprint Cup Series race or a NASCAR Nationwide Series race, his Old Spice victory lane towel will be auctioned off for charity.
The towel from Stewart’s Nationwide Series win earlier this season at Daytona (Fla.) International Speedway raised $1,025. Since 2006 when Old Spice began auctioning off Stewart’s victory lane towels, a total of $19,604.01 has been raised for charity.
BACKGROUND:Old Spice is a longtime NASCAR sponsor, celebrating 10 years of partnership with Stewart. As a NASCAR driver, Stewart relies on Old Spice anti-perspirants, deodorants and body washes to stay cool and smell great before and after a race, and can currently be seen in the latest Old Spice Swagger commercial.
Old Spice is the No. 1 anti-perspirant/deodorant stick and body wash choice for guys in the United States.
The Tony Stewart Foundation is a 501(c)(3) organization that raises funds primarily distributed to three specific groups – chronically ill children, drivers injured in motorsports activities and organizations dedicated to the protection of various animal species. To date, the Foundation has awarded almost $4 million to assist charitable initiatives for more than 130 organizations throughout the United States.
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Posted by: Dave DIck on June 5, 2009 at 3:23pm #
This (Pocono) is a good track for Smoke and it would be good to see him get a win as the new 2009 Points Leader!! Good Luck
Posted by: TOM on June 23, 2009 at 5:27pm #
i think tony and ryan is doing very good for the first year i been a newman fan for a while hope he wins soon ME IN VIRGINIA